Comfort began to be integrated into active tourism in the 80s of the last century in Africa. It was at this time that campsites with a luxury set of services began to be equipped for hunters coming on safari.
During the crisis of 1998 in the world, the number of tourists using the services of hotels, due to lack of funds, dropped sharply, but the need for rest remained. In search of a solution to the problem, business “remembered” the concept of African camping, but added new structural forms to the comfort and convenience of tents – awnings, huts, wigwams, houses in the form of domes or bubbles. There are more than 25 types of glamps. They are made from environmentally friendly materials. They look unusual and convey the flavor of the area in which they are located.
Russia “fitted” into the global trend of glamorous camping only in 2016, and this was only one object. In 2022, there are already about 300 of them. The figure eloquently says that a comfortable stay in merging with nature is becoming more and more popular in the country.
About why glamping projects in Russia have every chance of success, and what are the features of this type of business, experts from the manufacturer of geodome structures Fullerdome tell. -v-slijanii-s-prirodoj-ot-kaliningrada-do-kamchatki-10e28b3.jpg” alt=”Russian-style glamping: comfort blending with nature from Kaliningrad to Kamchatka” />
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At the beginning of the journey
In Russia, glamping is just being formed, but participants in the tourism business have already caught the “direction” of the wind. They were helped not only by the pandemic and the new economic conditions, in which outbound tourism became inaccessible for most of the population. It is important that manufacturers of objects that can be used for outdoor recreation have also appeared in the country.
It cannot be said that tourism in Russia is developing very quickly. The outdated number of rooms and the general underdevelopment of the infrastructure do not contribute to its growth. In such a situation, glamping can become a strong driver for tourism development. The diversity of Russia's natural landscapes and their beauty make it possible to equip glamping sites in picturesque corners from Kaliningrad to Kamchatka.
“All inclusive” in nature in Russian
In Russia, glamping is a hobby for people with a variety of recreational experiences and a fairly high level of income. It is impossible to surprise them with Turkish beaches and Venetian canals. They are looking for novelty and exclusivity, so it is logical that they were the first to appreciate the “charm” of Russian glamping. Compared to Europe, it is still “modest” and mainly offers boating, cycling, fishing, hunting, quad biking, excursions to nearby attractions, and rarely a sauna.
The European range of services is much wider. It even publishes annual guides on wellness procedures, which can be obtained in glampings. These are various types of massage, yoga, fitness equipment, baths, saunas, beauty treatments, hairdressing services.
Our consumers see a different potential for glamping and choose it as a venue for various outdoor activities. Most often these are weddings, birthdays and other significant events. But the Russian practice of hospitality in nature is just emerging, and there is no doubt that the list of services offered to glampers will soon be replenished.
Glamping provided interesting opportunities for corporate customers as well. A variety of mobile designs allows you to use them for exhibitions, lectures, master classes, filming.
Prospects for domestic glamping
Business, despite the fact that the direction of glamorous camping in Russia is still being formed, is already showing certain features of development. If the first glampings were startups and managed by the owners themselves, then after 5 years there were already operators with several objects.
In addition, the state paid attention and became interested in the problem of tourism within the country, which successfully coincided with the interests of business. Rostourism is developing projects to support domestic and inbound tourism, within which it will subsidize priority areas. They pay special attention to glamping.
In 2022, 700 million rubles were allocated from the federal budget for the creation of modular non-capital accommodation facilities. The maximum grant amount will be 4.65 million rubles. At the same time, the entrepreneur must invest at least 30% of his own funds.
In a huge country with different climatic zones, there are unique places where the tourist has not set foot yet. These are ideal locations for glamping.
The glamping market is so small that there is no competition at all. There are few offers with quality service compared to campsites and campsites unsuitable for long-term living.